By Daily Mail Reporter
Published: 12:19 EST, 8 June 2014 | Updated: 19:10 EST, 8 June 2014
She's known for her love of vibrant colours.
And Chloe Sims was positively beaming as she soaked up the sun as the cast of TOWIE holidayed in Marbella, Spain, on Sunday.
The 31-year-old star wowed in a plunging neon yellow halterneck bikini with string-strapped bottoms, which showed off her enviable figure to perfection.
Turning heads: Chloe Sims wows in a neon bikini, which is paired with a multi-coloured, tie-dye effect wrap
The star was seen walking barefoot on an idyllic beach, while she added oversized square-shaped sunglasses and wore her highlighted hair loose.
A day earlier, Chloe also opted for the same bright shade of yellow, wearing a stunning Celeb Boutique bodycon dress as she dined out at Mosaik restaurant.
The tight dress featured an asymmetrical hemline, while its flamboyant colour complemented Chloe's holiday tan.
Looking good: The bright shade of yellow complemented Chloe's honey-blonde hair and sun-kissed tan
Technicolour: The TOWIE star's wrap featured a myriad of bright colours
Looking good: The TOWIE babe was simply stunning in her neon yellow two-piece
The frock was teamed with delicate gold sandals and a white clutch bag with a strap.
For the third summer in a row, the cast of The Only Way Is Essex have decamped to Marbella, otherwise known as 'Marbs', for more constructed reality mayhem on the Costa Del Sol.
After flying in on Saturday morning, the females of TOWIE have wasted no time in stripping down to their bikinis.
Stunning: The star certainly turned heads in her flamboyant ensemble
Rainbow bright: The TOWIE star teamed her bikini with a multi-coloured beach wrap
Bliss: The star looked thoroughly relaxed on her beach holiday in Spain
Chloe told the Daily Star: 'I have been exercising as much as I can to get my Marbella body ready. When you go on a partying holiday you want to look your best.'
She admitted that she may have slipped up on the 'No Carbs Before Marbs' rule, telling the paper: 'I've just had a holiday with my daughter and I was eating quite a lot. I wanted to relax so I had loads of carbs.'
Sun, sand and sea: Chloe lost no time in stripping down to her bikini after arriving in Marbella
Sun worshipper: It seemed that Chloe had been working hard on her tan since arriving in Marbella
Smouldering: The TOWIE cast member holds up her hair in a sultry pose
Cooling off: Chloe enjoys a refreshing shower after her afternoon on the beach
The last series of TOWIE saw Chloe fall out with best friend Lauren Pope because of her secret relationship with Mario Falcone.
Despite things cooling off between Chloe and Mario and Chloe's brother Charlie trying to reunite them, it doesn't look like they will be friends again any time soon.
Chloe will be back on TV screens in June when the show is set to return with an episode set in Marbella.
She's an eye-ful: Ferne McCann wows in a white eye-print swimsuit in Marbella
Meanwhile the rest of the TOWIE girls were not to be outdone, with Ferne McCann wowing in a distinctive white eye-print swimsuit.
Gemma Collins went for a sultry look in a black number with a sheer black beach wrap.
And Lauren Pope looked ready to roar in a fierce tiger-print one-piece.
Fantastic: Lauren Pope wears a tiger print while Gemma Collins opted for a black swimsuit with a sheer panel and a decadent floor-length beach wrap
Jessica Wright went for her typical feminine look in a pink and white lace swimsuit, with a halterneck.
Meanwhile Lydia Bright also picked a one-piece, going for a pink and pale blue patterned number.
Last but not least, Danielle Armstrong went for a classic, California-inspired look in a red striped bikini, teamed with ripped cut-off shorts.
Stunning: Jessica Wright and Lydia Bright wow in colourful swimsuits in Marbella
Beach beauty: TOWIE's Danielle Armstrong wowed in a striped bikini in Marbella
Burst of colour: Chloe wowed in a show-stopping yellow dress as she dined out in Marbella
Elegant: Chloe's colourful frock was teamed with delicate gold sandals
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