This can go either way...
New Big Brother inmate Jale Karaturp could be the next Luisa Zissman.
The former Apprentice candidate was a huge hit on the last Celebrity edition of the Channel 5 reality show, and Jale seems to have been a huge fan.
Speaking to the Daily Star, she said: "I like Luisa. I would say she's quite upfront, she speaks her mind, she's honest.
Jale enters the house (WENN)
"I like to think I'm up for a laugh and I'm open-minded as well."
Luisa, who is appearing as a regular cast member on spin-off show Big Brother's Bit On The Side, will no doubt be pleased to hear she has a fan in the house.
Big Brother stars have a habit of posing for lads' mags when they come out of the compound, and Jale hasn't ruled out following suit - though she admits it's not top of her to-do list.
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"It's not my priority," she admitted.
"I do like a good giggle so I can't rule anything out. Anything is possible."
Jale was last night one of six more housemates to enter the Channel 5 house, bringing the total number of contestants on this year's season up to a huge 16.
Winston is the favourite to win with bookies, followed by Helen - who was last night granted a free-pass to the final by Power Trip housemate Pauline.