Adele is allegedly plotting to release her third album as a complete surprise with no prior announcement or promo campaign.
The tactic, which worked wonders for Beyonce at the end of 2013, will reportedly be deployed later this year, with a tour to follow in 2016.
A source told the Daily Star: "The album is written, recorded and finished. Theoretically it could be released tomorrow if she wanted.
Adele (WENN)
"The plan is to release internationally on iTunes as a complete surprise without any previous promotion or build-up publicity campaign.
"The shock tactics worked amazingly well for Byeonce and the feeling is Adele's new album is so widely aniticipated it doesn't need a long promotional build-up."
The third album will have a high bar to meet, as previous effort 21 shifted a huge 30 million copies worldwide to become one of the best-selling albums of all time.
It is believed that the new release is called 25.
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