By Rebecca Davison
Published: 15:57 EST, 24 July 2014 | Updated: 20:23 EST, 24 July 2014
She recently had an on-screen spat with Vas Morgan after she criticised his fashion show on TOWIE, but Danielle Armstrong was all smiles as she opened her own clothing boutique on Thursday.
The pretty blonde, who has a degree in fashion, invited her reality co-stars to share her big moment with her at the press opening of the glamorous store, which is simply called Danni.
The 26-year-old stood out in a bubblegum pink shorts suit which she teamed with a floral crop top and nude heels. She locked lips with her boyfriend, James Lock, as she posed for photographs.
Awkward! TOWIE's Danielle Armstrong (left) and CBB's Casey Batchelor (right) wear near identical outfits as they attend Danni's boutique opening in Hornchurch, Essex, on Thursday
PDA: But the fashion queen didn't seem to mind as she got to lock lips with her boyfriend James
Luckily she didn't seem to mind her pal Casey Batchelor turning up in an almost identical pink suit and the pair posed for photographs together.
Excited about her special day, Danielle retweeted a post from Celebrity Big Brother star Casey who wrote:
'So excited for tonight for my gorge girl @Daniarmstrong88 official press launch at DANNI boutique.'
There for her: No doubt Danielle was pleased to have the support of her man after they recently reconciled
She's working it: Danielle showed off her toned abs in her floral crop top
Golden girl: The 26-year-old showed off her impressive tan as she posed for snaps outside her new store
Pink-redible: Danielle and Casey were more than happy to stand next to one another despite their fashion faux pas
Svelte: Casey showed off her recent weight loss in the neon number
She had a great turn out on the day, with Georgia Kousoulou showing off her sartorial prowess in a floral jumpsuit and retro-inspired beehive hair.
Jasmin Walia also turned heads in a monochrome graffiti-print crop top and a bright red pair of shorts.
Heart throb Dan Osborne, who is dating EastEnders actress, Jacqueline Jossa, looked like he had come straight from the gym as he was dressed in all-black fitness gear.
Heart throb Dan Osborne, who is dating EastEnders actress, Jacqueline Jossa, looked like he had come straight from the gym as he was dressed in all-black fitness gear.
Oh no! Jasmin Walia didn't seem to mind running into the hunk - the pair fell out on a recent episode of TOWIE after Dan insulted her
Flower power: Georgia Kousoulou was rocking a summer vibe at the press opening
Earlier in the day, TOWIE lovebirds Ferne McCann and Charlie Sims were seen holding hands as they headed to Tinsel Town American Diner to film scenes for the show.
Ferne was rocking a vintage look, choosing to wear a polka-dot halter-neck dress, lilac platofrm heels and a pair of white plastic framed sunglasses.
Charlie, who recently opened his own deli, was rocking a 50s vibe in tight jeans, and a white T-shirt, which he wore with monochrome loafers.
Holding hands: Earlier in the day, Ferne McCann and Charlie Sims filmed scenes for TOWIE at Tinsel Town American Diner
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