By Sharnaz Shahid For Mailonline
Published: 14:12 EST, 15 August 2014 | Updated: 22:03 EST, 15 August 2014
She recently opened her swanky new fashion boutique, appropriately named Danni, in Essex.
Proving she's taking the sartorial endeavour by storm, Danielle Armstrong was pictured working hard as she attended her customers on Friday.
With her platinum blonde locks swept in a high messy hairdo, the TOWIE star cut a stylish figure in a pair of white skintight jeans and a black lacy thin-strapped top.
Working hard! Danielle Armstrong at her new boutique, appropriately named Danni, in Essex on Friday
She teamed her style with brown platform wedges and a simple silver watch, while she accentuated her facial features with a hint of blusher, a few swipes of black mascara and a tint of pink lip gloss.
Danielle was seen happily chatting to her shoppers and made sure she spent some time serving behind the tills, while she enjoyed a few glasses of champagne.
Meanwhile, the reality TV star has had a difficult year with her relationship with on-off boyfriend James Lock.
Merriment: The TOWIE star appeared to be in high spirits as she enjoyed a few glasses of bubbly with customers
Beaming: She wore her platinum blonde locks swept in a high messy hairdo, while she accentuated her facial features with a hint of blusher and a tint of pink lip gloss
Million dollar smile: Danielle happily served her customers from behind the tills
Taking it in her stride: She recently opened her swanky new fashion boutique
The TOWIE couple rekindled their romance during the last series of the hit reality show after she dumped him earlier this year for cheating with numerous different women and then repeatedly lying about it.
However, these two finally appear to have got their relationship back on track and have even hinted marriage could be on the cards sometime in the future, but not too soon.
She told OK! Online: 'No I don't think there's a rush, I'm only 26. Some of our friends are 30 and not married!
Getting things sorted: The pretty star put on the finishing touches on her mannequins
Style queen: Danielle sported skintight white jeans and a black strappy vest top
On trend: The fashion designer shows off some of her new range
'I'd be happy to be engaged in the next five years. If he doesn't propose in the next five years then he's getting the boot.'
The fashion designer did admit their relationship certainly works better from behind the cameras, but hopes the next series of the ITV hit drama will be much better for the two.
Danielle added: 'I would like to think the next series will be plain sailing but there's always up and downs in TOWIE.'
Glamorous: She teamed her style with a pair of brown platform wedges and a simple silver watch
Lovebirds: The reality TV star recently rekindled her relationship with on-off boyfriend James Lock
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