Former glamour model, Katie Price, has revealed she'll be expanding her ever growing business, with the launch of a line of sex toys.
The heavily pregnant star already owns a range of successful businesses and endorsements, including a lingerie line, equestrian clothing range and several novels and autobiographies, but now it seems she's ready to sex things up a bit.
Why are we not surprised?
Speaking to The Sun about the new business venture, a source revealed, "She thinks it's time sex toys go mainstream.
"She knows it will get people talking. She's not afraid of the controversy."
Katie will be launching her saucy new products later in the year (WENN)
The 34-year-old, whose husband Kieran Hayler is a sex addict, is said to be planning on launching the range by the end of the year, following the birth of her daughter.
Katie Price To Audition For The X Factor? The Model Is Said To Be Attempting To Revive Her Music Career
'Maybe It Will Work': Katie Price Gives Cheryl Cole's Marriage To Jean-Bernard 50% Chance Of Survival
Meanwhile, the mum-of-four recently revealed that her children know all about Kieran's affair with her best friend, Jane Pountney.
Asked by Mark Dolan on her Fubar Radio show whether her children knew Kieran had been naughty, Katie admitted, "Oh they know everything - they're not stupid.
"They adore him. He's such a family man. He shocked us all."