Beyonce is one of the biggest moguls in music and she's not got there from just shaking her amply shaped booty, she's got a pretty good business head on those shoulders, so much so students at Harvard Business School in Boston are actually studying the star's savy business ways as part of its Stategic Marketing in Creative Industries course.
The course will focus on Bey's 'visual album' that she surprised everyone by releasing without any prior warning, last December, and now a brand new HBS case study will be published next week that will look into exactly what it takes to pull off such an iTunes campaign, according to the Harvard Gazette. The reports state that students will look into ambitions, costs, the prevailing market conditions, the structural and technical obstacles, as well as the many difficult decisions Beyonce and her management team had to make along the way.
Just in case you weren't aware of the stunt that Queen Bey managed to pull off at the end of last year - the superstar teamed up with Apple, Facebook and Instagram to bring out a 14 track album, along with 17 accompanying music videos. The self-titled LP successfully managed to shift more than 600,000 copies within just three days. The study will ask the MBA students what they would have done in the situation.
You can now study Beyonce at uni! (WENN)
"She's clearly among the most powerful people in the music industry at the moment… So to understand the operation behind such a powerful figure is always very interesting," Anita Elberse, the Lincoln Filene Professor of Business Administration at HBS who co-wrote the case study with a former student, Stacie Smith, told the Harvard Gazette.
This Bey course comes after it was revealed earlier this year that students would be able to study Miley Cyrus at university, with the course offering the chance to study the sociology of the former Hannah Montana star at a college in New York state, advertising it as a "lens into cultural conflict" and "core issues of intersectionality theory."
We wonder who students will be able to learn about next?
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