By Felicity Thistlethwaite
Published: 09:00 EST, 14 April 2014 | Updated: 11:34 EST, 14 April 2014
Many fans thought Cheryl Cole's big moment this year would be returning to The X Factor in the autumn.
Little did they know the 30-year-old Girls Aloud singer has filmed the sassiest television advert known to man, and it's set to air in the UK in under two weeks.
With heavy eyeliner flicked up at the sides, Cheryl, who is the spokesmodel of L'Oréal Paris Feria Go Louder campaign, is debuting voluminous, glossy blonde locks – tossing her hair from side to side in the brand new advert.
Crazy girl: Cheryl Cole is seen dancing wildly and flicking her long locks back and forth in a new advert for L¿Oréal
Ever the performer, Cheryl took her acting skills to a new height for the new Go Louder film, created to advertise L'Oréal Paris Feria Extreme Ombré hair colourant.
Rocking her new extreme dip-dye, Cheryl appears in her first music-led film for the brand, dancing along to the track Pretty Girl by Stockholm Syndrome.
Speaking about the film, she said: 'The thing I love about being a blonde is that you feel that you can have more fun, there's that famous quote, 'blondes have more fun' and I think they do!'
Into the eyes: With dark eyeliner on, Cheryl's brown eyes work perfectly with her newly blonde hair
Following Willow Smith: Cheryl tossed her hair back and forth in a wild manner
Going for it: The star really showed off her vivacious style as she threw herself around
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The film, directed by renowned Swedish director Jonas Akerlund, is based around the star's dance off between her new loud hair colour and the volume of the music track.
Cheryl's hair transformation sees the trend for dip-dye taken to a new level for spring 2014 – with stars such as Kim Kardashian, Kylie Jenner and Cheryl's Girls Aloud band mate Kimberly Walsh all trying out the new style for the spring.
Fans are used to seeing the 30-year-old with her natural darker hair so it came as a huge shock to see the star with such wild, bright locks at the X Factor UK press day.
Head-banger: The singer has always loved dancing and really put her all into the performance
Behind the scenes: Flicking her hair back Cheryl took a huge breath before the next move
Moves like Beyonce: The star smiled as she grooved to the music in a dance-off
At the conference, Cheryl spoke out about new locks saying: 'A different hair colour gives you a boost. It makes you feel new and different.
'With spring just around the corner, it felt like the right time to debut my 'rooted blonde ombre' look created using the new L'Oréal Feria Extreme Ombré in Blonde.
'I have experimented with blonde and ombres in the past but this time I wanted to opt for a more striking colour. Am I having more fun as a blonde this time round? I'll let you know!'
Getting ready: With all her make-up on, the star spoke to the cameras in the behind-the-scenes video
Big blonde hair: The star's locks were curled into huge spiralling rings before the video shoot began
Action girl: The Girls Aloud singer looked like she was auditioning for the next James Bond movie
What's going on: A bird's eye view showed the scene from above
Cheryl is the Spokesmodel for L'Oréal Paris Féria Extreme Ombre collection, available in three shades from www.boots.com RRP £6.99
Cheryl's hair is coloured with L'Oréal Paris Feria Extreme Ombre in shade E01.
Make-up by Charlotte Willer using L'Oréal Paris True Match foundation, Hair by Wendy Iles using L'Oréal Paris Elnett and nails by Marge Christodoulou using L'Oréal Paris Color Riche nails
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Little Red Riding Hood? Cheryl hid her hair colour to begin with before revealing it from beneath her hood
Smouldering: As she stared into the camera, the 30-year-old did her famous pouting face
Cheryl holla! The singer did her famous Call My Name move with her hands cupped to her lips
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