By Daily Mail Reporters
Published: 19:26 EST, 25 May 2014 | Updated: 19:41 EST, 25 May 2014
British model Abbey Clancy may have been the winner of Strictly Come Dancing, but the WAG is strictly in trouble with lingerie boss Michelle Mone.
The two have reportedly become embroiled in a cat fight dubbed 'bra wars' after the Liverpudlian posed in her underwear for brands Veet and Scholl.
As a result, she is no longer the face and body of Ultimo - the firm Michelle owns.
Bra wars: Abbey Clancey's contract with Ultimo has ended because of a reported bust up with CEO Michelle Mone
According to The Sun's Dan Wootton, it has sparked bad blood between the women.
A source said: 'It has all kicked off between Michelle and Abbey and we're calling it bra wars. Abbey is only two-thirds of the way through her contract, but ti is clear the relationship between them has completely broken down.
'Michelle was unhappy about the picture of Abbey in her knickers for Veet. But Abbey is adamant she's done nothing wrong.'
The offending picture: This shot of Abbey posing for Veet & Scholl sparked the row
Representatives for both women said: 'Each party have decided to to terminate the contract due to creative differences'.
Abbey first became an ambassador for the brand in December 2013, when she replaced Michael Buble's wife Luisana Lopilato.
Awkwardly, the latest campaign was only released a few weeks ago.
Bust-up: Michelle Mone out and about in London prior to the fight with Abbey
It is a considerable change of tune for Michelle Mone, founder of Ultimo, who recently praised Abbey for her work on the latest campaign.
'Abbey looks gorgeous in the new Ultimo designs, which are perfect for injection some colour into your lingerie drawer this summer,' she said.
She is the latest in a long line of glamorous women to have appeared in Ultimo campaigns, with predecessors including Mel B, Penny Lancaster and Rachel Hunter.
Blonde ambition: Abbey and Michelle's relationship has reportedly 'broken down'
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.
