One Direction have finally premiered the music video to their new single 'You & I'! What do you make of it?
The clip, which was filmed on Clevedon Pier earlier this year, marks the fourth single to be lifted from the boyband's chart-topping third album, Midnight Memories.
In it, the boys morph into one-another using clever computer technology, and the closing sequence sees them merge with pre-existing freeze-frames and bringing them to life.
Sounds confusing - watch the vid below to judge for yourself.
How do you think 'You & I' squares up to their previous efforts? Is it among their best? Or are you a little disappointed?
As the view count continues to rocket skywards on the vid, use the poll below to give it a rating out of five - five being the highest, and (obviously) one being the lowest!
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