Actavis - the drug company responsible for the codeine-rich cough syrup used to make "sizzurp" - announced today that they will no longer manufacture the famous serum, which has become the alleged drug of choice for celebs like Justin Bieber and 2 Chainz.
Bieber was reportedly busted drinking sizzurp in March of this year and countless rappers have had run-ins with the law and near-death experiences as a result of the so-called "purple drank."
Rapper Lil Wayne allegedly overdosed on sizzurp last year, suffering seizures and nearly lapsing into a coma.
Now, Actavis says it's putting an end to the days of negative media reports about the sizzurp-related antics of rappers and wannabe-thug pop stars.
"Actavis has made the bold and unprecedented attention to cease all production and sales of its Promethazine Codeine product," says a statement from the company. "[Media] attention has glamorized the unlawful and dangerous use of the product."
The ban will reportedly be taking effect immediately, so if you're a purple drank enthusiast, you may want to get out there and stock up while you can.
Sizzurp first gained prominence when rappers began mentioning it in songs in the late 90s.
The drink usually consists of a combination of alcohol, sugary sodas and hard candy...but of course, Actavis cough syrup is the key ingredient.
We're sure this is a day of mourning for many in the rap game.